The Influence Blog from The Gautrey Group is here to share ideas, stimulate thinking and get people talking more about influencing skills. It bridges the gap between a full article and a tweet, and enables us to quickly get our latest thinking out into the world so it can help others.

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Focus Your Personal Brand

Corporations spend massive sums positioning their brand in the mind of their customers and the public. How much do you spend?

Many people advocating the development of your Personal Brand will suggest you need to develop a catchy personal statement or tag line. Nothing wrong with that, except some can find it very difficult without marketing or wordsmithing skills.

Instead, a quick and easy way to gain practical progress is...

Find three words you'd like others to have in their mind when they think of you
Make them as exciting to you as you can — edit with a thesaurus
Check you can live up to these words
Every day, think of one thing you can do to increase the likelihood these words will be in their minds

Recent coaching examples include: Relentless, Engaging and Expert; Challenging, Approachable and Fun. Note how the combination of these words work to moderate negative impressions.

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Posted by Colin Gautrey on 28-Jul-2010. Viewed by 6148 (430 in last 3 months)